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A buying decision process describes the process a customer goes through when buying a product. It can be seen as a particular form of a cost–benefit analysis. The buying decision model has gone through lots of interpretation by scholars.〔Engel, James F., Kollat, David T. and Blackwell, Rodger D. (1968) Consumer Behavior, 1st ed. New York: Holt, Rinehart and Winston 1968〕〔Nicosia, Francesco M. (1966) Consumer Decision Process. Englewood Cliffs, N.J.: Prentice Hall, 1966〕 Although the models vary, there is a common theme of five stages in the decision process. ==Stages== These stages were first introduced by Engel, Blackwell and Kollat in (1968). The stages are: # Problem/Need recognition # Information search # Evaluation of alternatives # Purchase decision # Post-purchase behavior These five stages are a framework to evaluate customers' buying decision process. However, it is not necessary that customers get through every stage, nor is it necessary that they proceed in any particular order. For example, if a customer feels the urge to buy chocolate, he or she might go straight to the purchase decision stage, skipping information search and evaluation.〔Kotler, P., Keller, K.L., Koshy, A. and Jha, M.(2009) Marketing Management – A South Asian Perspective, but China and Japan also contribute 13th ed. India: Prentice Hall, 2009〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Buying decision process」の詳細全文を読む スポンサード リンク
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